Online shopping will increase up to next Christmas
More than fifty procent of the online shoppers in United Kingdom intend to increase their online spend in the run up to Christmas 2008– according to the latest Logan Tod Online Shopping Index.
E-tailers enjoyed a record breaking rise in Christmas shopping online in 2007, according to the latest figures from the IMRG which revealed a £15.2 billion spend, and Logan Todd predicts this growth will continue.
“More than 80% of adults in the UK shopped online in 2007, which is a rise of 5% on 2006’s figures,” says Matthew Tod, Chief Executive at Logan Tod to Netimperative.“We believe that the key drivers for Christmas 2008’s predicted growth will be the older age groups. The over 40s and over 50s are still discovering the benefits of shopping online and this trend will doubtless continue to next year.”
